1. Farmers market vendors travel fewer than 100 miles to sell at a farmers’ market. Compare between other scenarios where seven to fourteen days can go by between the times produce is picked and when it becomes available at a supermarket. In that interval, fruits and vegetables can travel, on average, more than 1,200 miles before reaching the final consumer.
2. Since studies have shown that produce loses nutritional value as more time elapses from the time of harvest, locally grown produce available at farmers markets is available to you at the peak of freshness and nutrient availability.
3. While some food retailers do carry local and organic products, not all of them can carry a variety of local foods, or ensure a fair price to the farmer. Shopping at a farmers market is a wholly unique experience that benefits farmers and producers directly, offering you more unique products, more heirloom varieties, and more opportunities to build relationships and learn about healthy eating. Farmers markets are a community experience, where you can meet your neighbors, friends, and farmers, and where more of your dollar will stay in the community.